Originally appeared in the Feb 2012 edition of Khabar.
Source: http://www.khabar.com/magazine/features/Desi_Do-It-Yourself_DESIGNERS
Living: Desi Do-It-Yourself DESIGNERS
Living: Desi Do-It-Yourself DESIGNERS
In the South Indian middle-class Tambram household I grew up
in, “decorating” meant the frantic dusting of the center table before a
relative stopped by for afternoon filter coffee. Sure, we had all the trappings
of a typical middle-class home—a giant picture-tube TV, a wooden showcase of
brown Formica with shelves stopping mere inches from the ceiling, a few brass
lamps from my mother’s trousseau, and perhaps a stray souvenir from one of our
many temple-hopping trips. But a centerfold for Better Homes & Gardens it
was not.
Perhaps our décor-deprived yet typical home was also
reflective of our conservative, salt-of-the-earth sensibilities. Who cares how
the walls look if you feed folks great food and supply enough
gossip/intellectual nourishment to keep them coming back?
It’s this middle-class ethos that I now strive to overcome
every day, as I incessantly rearrange potted plants on top of a kitchen cabinet
in my suburban home in the U.S. Thanks to my web-browsing, I now know I am not
alone in my amateur artistic pursuits. Some women, in fact many, have scratched
this décor itch into successful blogs.
Take, for instance, Patricia Torres
(coloursdekor.blogspot.com), who describes herself as an “ordinary person, a
working woman, a mom, a wife, a friend.” When not at work at a multinational
company in Dubai or tending to her daughters, she is busy at home “aspiring to
see beauty in everything around me.” With a full-time job, she often wonders if
she would have taken up design as a career if the opportunity had presented
itself earlier in her life. It was a friend’s suggestion that she consider
blogging about the million or so pictures she would take of things around her
house that got her started. Her blog is her “design diary.” She manages to pull
it off, blogging in between her day job, parenting and home-making.
As a teenager, Kamini Raghavan
(saffronandsilk.blogspot.com), would spend hours arranging and re-arranging
furniture, artwork, and flowers around her house, though she just started
blogging about design in 2010. For most bloggers I spoke with, blogging is a
relatively new experience. While some bloggers are professionally trained in
design and décor, a few have successfully turned an amateur interest into a
nearly full-time career. Kamini, who originally earned a degree in Economics, went
back to school in the 1990s to earn a degree in interior design. She worked in
the industry for nine years in the U.S. before moving back to India in 2006.
Sudha Sundareswaran (adesignenthusiast.blogspot.com), grew
up helping her grandfather with his various woodworking projects, picking up
carpentry skills along the way. Therefore, Sudha sees herself more as a design
enthusiast than a decorator. She started her design blog more as a way to
attract attention to her original blog on green/environmentally conscious
living. As a result, she now juggles between three blogs—cooking, design, and
green living.
Anuradha Varma (mydreamcanvas.blogspot.com) reminisces about
decorating her own room as a kid, and being extremely possessive of the
knick-knacks that she would randomly pick up. She started blogging in 2008 more
as a way to chronicle her own experiences with design and décor. Her lifestyle
blog, My Dream Canvas, evolved out of the countless hours she spent browsing
through design-and-décor magazines and a desire to critique them. She blogs
full-time and loves every addictive minute of it.
Gagan (who blogs at
Of Peacocks and Paisleys, http://gb73.blogspot.com/) quips that décor and
design are part of her genetic makeup, since she is the daughter of an artist.
She started her blog in 2010 when she realized that some of her comments on the
blogs she followed were longer than the blog posts on which she was commenting.
A chance visit to any one of the blogs featured here will
clue you in to the sense of camaraderie and bonhomie that prevails in the
community. Bloggers regularly feature others’ blogs and posts, invite guest
blogs, and organize frequent giveaways that mutually benefit each other’s
blogs.
A good majority of the readership is drawn from the Indian
community at large, whether from India, the U.S., the U.K. or the Middle East.
Many bloggers have also tapped into the larger cosmopolitan global-design
blogging community. Sudha’s blog was recently featured on apartmentherapy.com,
the go-to blog for design inspirations.
Few bloggers seem overly concerned about readership.
Blogging seems to provide such pure joy that many of the women I spoke to had
never really considered developing their blogging into a business.